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Digital marketing and its benefits:
- Digital marketing is simply reaching your target audience via the internet
- increasing your business visibility using various channels.
- Traditional marketing is reaching customers but at a high cost
- does not specifically select and show your company profile to the target audience.
Types of Digital Marketing:
- SEO(Search engine optimization)
- SEM(Search engine marketing)
- SMM(Social media marketing)
- SMO (Social media optimization)
- PPC(Pay per click)
- Email Marketing
- CONTENT Marketing
- Affiliate Marketing
- Influencer marketing
1. Search engine Optimization (SEO)
- SEO is one of the parts of digital marketing nowadays days everyone is searching for reviews or product or service-related info in search engines like Google, Yahoo, and Bing.
- (E.X)you are selling products or services moving Digital using a website as your cataloger customers read your website they understand your business.
- Easily convert your website visitors into your customers.
- SEO is the best option for your Business GET ROI. Spend your money with SEO and make your growth way and you’re in the top 10 positions.
- Find customer searchable keywords and what the customer intends while searching Google.
TYPES OF SEO:
ON PAGE OPTIMIZATION:
- Optimize your website as per Google protocol.
- Your website has unique content from others. your position growth increases day by day.
OFF-PAGE SEO:
- Creating a Backlink to your site from A priority website Backlink Means I explain easily Imagine your website is Catalogue.
- Your catalogue link is in another catalogue.
TECHNICAL SEO:
- Website indexed and connect Google to our website using various Google tools.
LOCAL SEO:
- Using Google locally nowadays search hotel “near me” and search additionally needed queries.
- Google business profile to make leads in surrounding local.
Search engine marketing:
- Search engine Marketing means that users search in Google after showing the top 10 results in you see sponsor after you saw meta link and description.
- SEM is not organic is how much you pay this ad run
Social media marketing:
- social media marketing is an effortless way to lead your business today generation mobile phone in every hand.
- they scroll videos on Instagram, Facebook, and YouTube and consume a lot of time on mobile
- planning strategy for the target audience after you execute get a lot of traffic and lead to your website.
- Social Media Optimization:
- Optimizing your pages as per rules and using some tactics to get attention.
- providing valuable info through posts and video content etc..!
- (E.X) social media is like a content-filled sea you entered going deeply scrolling you explore more knowledge based on your interests.
- social media marketing is the ultimate way to reach customers and PR (public relationship)is very important to build trust in our side for people.
PPC(pay per-click):
- PPC get leads from various types of ADs using stories, and video ads’.
- Google charges every user click charges.
- In top of SERP pages after the local SEO pack.
Email Marketing:
- If you enter any business website they collect emails for newsletters for sending daily mail.
- some businesses as per this email marketing get lead example SEO tools and info journals.
Content Marketing:
- research content as per target audience and publish a blog, post, and infographic share multiple images and content sharing platform.
Affiliate Marketing:
- You write a blog about any kind of product share your experience and give ink viewers buy this product you get a commission from the retailer.
Influencer Marketing:
- today trend in influencer marketing is the best way to promote a product or service
- everyone knows influencers and they believe influencers’ word
Conclusion:
- Digital marketing services are the best way to help promote and increase visibility in your business.
- identify your business type B2B or B2B after creating a strategy execute and get traffic and leads.
- digital devices in mobile, laptop, computer, etc..! help in the digital world