What is digital marketing?

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Digital marketing and its benefits:

  • Digital marketing is simply reaching your target audience via the internet
  • increasing your business visibility using various channels.
  • Traditional marketing is reaching customers but at a high cost
  • does not specifically select and show your company profile to the target audience.

 

Types of Digital Marketing:

  • SEO(Search engine optimization)
  • SEM(Search engine marketing)
  • SMM(Social media marketing)
  • SMO (Social media optimization)
  • PPC(Pay per click)
  • Email Marketing
  • CONTENT Marketing
  • Affiliate Marketing
  • Influencer marketing

1. Search engine Optimization (SEO)

  •  SEO is one of the parts of digital marketing nowadays days everyone is searching for reviews or product or service-related info in search engines like Google, Yahoo, and Bing.
  • (E.X)you are selling products or services moving Digital using a website as your cataloger customers read your website they understand your business.
  • Easily convert your website visitors into your customers.
  • SEO is the best option for your Business GET ROI. Spend your money with SEO and make your growth way and you’re in the top 10 positions.
  • Find customer searchable keywords and what the customer intends while searching Google.

TYPES OF SEO:

ON PAGE OPTIMIZATION:

  • Optimize your website as per Google protocol. 
  • Your website has unique content from others. your position growth increases day by day.

OFF-PAGE SEO:

  • Creating a Backlink to your site from A priority website Backlink Means I explain easily Imagine your website is Catalogue.
  • Your catalogue link is in another catalogue.

TECHNICAL SEO:

  • Website indexed and connect Google to our website using various Google tools.

LOCAL SEO:

  • Using Google locally nowadays search hotel “near me” and search additionally needed queries.
  • Google business profile to make leads in surrounding local.

Search engine marketing:

  •  Search engine Marketing means that users search in Google after showing the top 10 results in you see sponsor after you saw meta link and description.
  • SEM is not organic is how much you pay this ad run

Social media marketing:

  • social media marketing is an effortless way to lead your business today generation mobile phone in every hand.
  • they scroll videos on Instagram, Facebook, and YouTube and consume a lot of time on mobile
  • planning strategy for the target audience after you execute get a lot of traffic and lead to your website.
  • Social Media Optimization:
  • Optimizing your pages as per rules and using some tactics to get attention.
  • providing valuable info through posts and video content etc..!
  • (E.X) social media is like a content-filled sea you entered going deeply scrolling you explore more knowledge based on your interests.
  • social media marketing is the ultimate way to reach customers and PR (public relationship)is very important to build trust in our side for people.

PPC(pay per-click):

  • PPC get leads from various types of ADs using stories, and video ads’.
  • Google charges every user click charges.
  • In top of SERP pages after the local SEO pack.

Email Marketing:

  • If you enter any business website they collect emails for newsletters for sending daily mail.
  • some businesses as per this email marketing get lead example SEO tools and info journals.

Content Marketing:

  • research content as per target audience and publish a blog, post, and infographic share multiple images and content sharing platform.

Affiliate Marketing:

  • You write a blog about any kind of product share your experience and give ink viewers buy this product you get a commission from the retailer.

Influencer Marketing:

  • today trend in influencer marketing is the best way to promote a product or service
  • everyone knows influencers and they believe influencers’ word

Conclusion:

  • Digital marketing services are the best way to help promote and increase visibility in your business.
  • identify your business type B2B or B2B after creating a strategy execute and get traffic and leads.
  • digital devices in mobile, laptop, computer, etc..! help in the digital world

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